You may wonder how some of the best motivational speakers achieve their success. There would be instance when you think some others have far way more potential but they just cannot seem to gather a large audience. Remember that the secret to getting your name out there lies in marketing yourself. Do you have online presence? Do you tap other speaking opportunities and events? These are just some of the things you will have to look at.
At the end of the day, motivational speaker’s popularity all boils down to your message and humor. The impact of your speech to people cannot be achieved if you do not make your speech interesting and motivating at the same time.
A motivational speaker can either be a platform speaker or a keynote speaker. However, there are instances when a speaker can be a combination of the two.
When you say platform speakers, their presence are usually known at free events. They normally tackle a subject that deals with a specific problem. They will then move on to the solution of that problem and how it can be valuable to the listeners. They offer services and goods that can be of great help to their audience such as self-help books and CDs.
Nevertheless, speeches of platform speakers are still geared towards motivating people. The only difference is that they are more income driven compared to keynote speakers. In fact, some of the well known platform speakers can make over 15 million dollars in one year.
If platform speakers are more income driven, keynote speakers primary aim is to send a message. This is why it can be a struggle for aspiring keynote speakers to make it in the industry. If you want to be invited to speak at events, conferences and conventions, you have to establish your name. Just like any other success story, you will have to start low meaning you might not get the fee that you want right away.
One of the common struggles of keynote speakers is building their reputation and reliability. When you are invited to speak for an event and the organization likes you, they may call you again to speak for another event. They can also be the bridge for your next speaking event. Who knows? They might refer you to other companies and organization that need a motivational speaker to speak for their company gathering.
It might take a few other free and small fee speeches before you get to where you want to be. When your name is out there and everyone wants to hear what you want to talk about next and you end up having a lot of invites, then you have established a name for yourself. If you’re lucky, you might just be one of the known keynote speakers to earn 500,000 dollars a year for speaking.
The only downside to starting as a keynote speaker is the fact that you are paid to speak. If you advertise some other of your stuff and makes it sound like you are selling anything more than your speech, the organization that invited you may get discouraged. You do not want this to happen because it can really work against your budding career as a speaker.
But do note that some speakers were able to assume both platform and keynote speaker roles at the same time. Just make sure your speech as a motivational speaker is not only motivating but also humorous. It is easier to remember ideas and people when the message is conveyed with a humor tone. And if you achieve that, your client and audience will be your advertisement generator giving you more clients!
One of the keys to being an excellent motivational speaker is ensuring you keep your audience engaged.Motivational speakers are well known experts for their entertaining, customized and research driven programs.